…and why you need a brand strategy Your brand encompasses the positioning; the messaging and communications; the visual design; the target market; the voice; the marketing and promotions; the presence; and the experience any individual has with your business, product, or service—online, offline, or in person. Your brand is the experience people have when they…
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The Honor of Turning a Diary Into a Real Book
Once again, I have been entrusted with a family’s precious memories, and have had the privilege of turning those memories into hand bound books. It is such an honor to be trusted with the most intimate details of a persons life. The authors of this diary are a father and mother who have kept a…
Greeting Card Book Construction
One of the fun parts of book binding is creating useful and meaningful books. Greeting card books fall into that category. Cards are permanently bound into a hard bound book to create a lasting keepsake. In this case Michael contacted me to create a wedding gift for his fiance, Jessica, which he can give to…
A Rebranding Study—Cascade Balanced Books
What does rebranding consist of? When should it be considered? How is it accomplished? When Cascade Balanced Books approached me about a new logo, it quickly became apparent that they needed to update their entire image. New ownership of the business and their desire to reach out to some new markets made this an ideal…
Branding Your Business Does NOT Start With A Logo
It starts with identifying your values—what does your company stand for? What do you want to be known for? And how do you communicate that your customers? Everyone wants to be thought of as ethical, and professional, with a quality product. But how do you communicate more intangible benefits to your customer? Excitement? Sophistication? People…
