Creating An Identity System For Obsidian Bodyworks Therapeutic Massage in Salem, Oregon Getting off to the right start as she opens her new massage therapy practice is important for Caitlin at Obsidian Bodyworks. In addition to her certifications as a licensed massage therapist, and getting the business side of things organized, she knows that putting... Continue Reading →
Your Logo Is Not Your Brand…
...and why you need a brand strategy Your brand encompasses the positioning; the messaging and communications; the visual design; the target market; the voice; the marketing and promotions; the presence; and the experience any individual has with your business, product, or service—online, offline, or in person. Your brand is the experience people have when they... Continue Reading →